Exhibited on Istanbul Design Week ’06, Kalecolor exhibition stand was designed for launching and promoting a new product line of Kale named “Colors of Istanbul.”
Project Development
For reflecting the original idea behind this dye series, the conceptual approach was built upon the cultural signs of Istanbul. Hanging clothes used to be, and still is, a part of city culture, bringing colors, freshness and liveliness to the city.
The vivid image of Istanbul neighborhoods with colorful clothes hanging from the windows was used as a way of communicating the core sensation of “Colors of Istanbul.”
Scope of the Project / Responsibilities
Concept development
3d modelling and rendering
Project presentation
Project implementation and supervision
Credits
Design Agency: Terminal Design
Client: Kale Group
Team: Akın Nalça, Gürçağ Özler
Year: 2006
