DUO is a new business focusing on carrying out psychological astrology sessions with an educated view.
My role in the project was to analyse business needs, to create a branding considering brand experiences, to structure a content strategy and create the website within a coherent design language and tone of voice.
The design challenge in the project was breaking the low perception of astrology. The project aimed to face the prejudiced opinion against astrology through creating a premium look and feel, both in branding and website.
You can reach the website here:
